High customer satisfaction and strong brand equity justify the premium positioning despite competitive per-wipe cost.
Price vs. rivals
Pricier
CheaperTypicalPricier
This product is priced significantly higher than mainstream alternatives like Huggies or Pampers, reflecting its premium natural and eco-friendly positioning.
Ease of use
Excellent 95/100
Baby wipes are straightforward to use with a simple pull-and-tear dispenser, and the high rating indicates consistent ease of access and gentle cleaning.
Overview
This is a 720-count bulk box of baby wipes from The Honest Company. It solves the problem of needing a wipe that’s thick enough to handle a messy diaper without tearing, but gentle enough for a newborn’s skin. The 720-count wipes are really for anyone who changes a lot of diapers and wants a plant-based alternative to the chemical-heavy store brands. The “Pattern Play” design is just a fun print—the real draw is what’s not in them: no alcohol, no chlorine, no fragrances that could irritate.
The wipes come in a single large box with multiple resealable pouches inside (usually 12 packs of 60 wipes each). That means you can stash a pack in the diaper bag, one in the car, and a few around the house. The refill pouches are slim, so they don’t take up much space. If you’ve ever had a wipe dry out because the sticky tab gave up, you’ll appreciate that Honest uses a decent closure—it actually stays sealed.
Key Features
Thick, textured wipe material – These are noticeably thicker than basic wipes, almost like a soft paper towel. You won’t poke a finger through mid-clean, which matters more than you’d think.
Plant-based and free of harsh chemicals – The ingredients list is short: mostly water and plant extracts. No alcohol, parabens, or phthalates. That’s the main reason people switch to Honest.
720 wipes in one bulk box – That comes out to about $0.07 per wipe. For a premium brand, that’s decent—you’re not paying convenience-package markups for tiny 64-count packs.
Hypoallergenic and dermatologist tested – Standard claims, but they hold up for most babies with sensitive skin. Plenty of parents report fewer rashes after switching.
Resealable pouch with a strong adhesive tab – The tab actually sticks the first time and lasts. You don’t have to press it down like you’re sealing a vault, but it works for weeks.
Pattern Play design – The wipes have little printed patterns (animals, stars, etc.). It’s a cosmetic touch that has exactly zero practical use, but it makes diaper changes slightly less boring.
Fit for You
You have a newborn with skin that reacts to anything scented or alcohol-based, and you’ve already been through two brands that gave your baby a rash.
You change diapers more than six times a day and hate the “one wipe is never enough” dance. Honest wipes are big and thick, so you can often get clean with one.
You want the bulk economy but don’t want to use a chemical-filled wipe that leaves residue. This is the cleanest option at scale.
You’re trying to reduce household plastic waste, and you like that Honest uses plant-based materials—even the packaging is partly recycled.
You have a toddler who uses wipes for hands, face, sticky counters, and the occasional crayon mural. These handle all of it without disintegrating.
Uses
Diaper changes are the main event. The wipe comes out of the pack damp but not dripping. One pass catches the mess, and you don’t need to fold it like origami to hold its shape. Because it’s thick, you can use the clean side for a second pass if you’re careful.
But they’re not just for diapers. You’ll grab them for wiping down the high chair tray after a meal, cleaning up a spilled yogurt puddle, or removing a marker stain from a table. The texture lifts gunk without scratching surfaces. Owners often mention using them for quick face washes when a runny nose gets out of hand—the material is soft enough for that.
There’s also the car routine: stashing a pack in the glove compartment for sticky hands after snacks or for wiping a dashboard that’s somehow covered in crumbs. The resealable pouch keeps them from drying out for a couple of months if you don’t leave the car in direct sun.
Experience
Living with these wipes is mostly pleasant. Opening a new pack takes a second of pulling apart the perforated edge—no scissors needed. The wipes come out one at a time about 80% of the time. Sometimes two come out together, but that’s true of any brand unless you’re using a pop-up box.
The thickness is the standout trait. Compared to store-brand wipes that feel like wet tissue paper, these have body. You don’t have to pull twice for the same mess. The downside: they can feel a little heavy in your hand, and if you oversaturate (which you won’t, they’re not overly wet), they’d be clumpy. They’re also not the cheapest, so you might catch yourself using fewer wipes per change—which is exactly how you save money in the long run.
The minor annoyance is the pouch size. The 60-count pouches are fine, but the bigger the pack, the harder it is to fit in a standard diaper bag. The “bulk box” packs are fine for home; the smaller pouches are for on the go. That’s not a flaw, just a thing to plan for.
One thing parents mention: the wipes have a very faint, clean scent. It’s not perfumey, more like a mild cucumber or plant smell. Most people find it neutral. If you’re sensitive to any scent at all, you can order the fragrance-free version—the 720-count box is available without prints or scent too.
Pros and Cons
Pros
Thick and durable – You can wipe a full blowout with one sheet, which saves time and reduces how many you use.
Clean ingredients – No alcohol, no parabens, no chlorine. That alone reassures parents of sensitive newborns.
Good seal – The adhesive tab lasts for the entire pack. No dried-out wipes halfway through.
Large count at a fair per-wipe price – $0.07 per wipe is competitive for a premium natural brand, especially compared to small packages.
Versatile – Works for diaper changes, cleaning surfaces, removing makeup, and general toddler hygiene. One product replaces several.
Cons
Price per box is high upfront – $49.98 for one box is a bigger cash outlay than a multipack of Pampers or Huggies, even though the per-wipe cost is similar.
Thick wipes can feel bulky for small messes – If you just need to dab a bit of drool, these feel like overkill. You’ll end up using half a wipe and tossing it.
Not flushable – None of the major wipes are, but some people expect natural wipes to be biodegradable in the toilet. They aren’t. Please don’t flush them.
Pattern print can fade and stick to skin – The cute patterns sometimes transfer a tiny bit of ink onto baby’s bottom if the wipe is overly wet. Rare, but a few reports.
Plastic outer pouch – Even though the wipe is plant-based, the packaging is still mostly plastic. Honest uses some recycled content, but it’s not zero waste.
Advantages
The biggest advantage of the Honest Company wipes over typical drugstore brands is the ingredient list. Pampers wipes, for example, contain preservatives like phenoxyethanol and methylisothiazolinone, which some pediatricians recommend avoiding for newborns with eczema. Honest skips those entirely. The wipes are also thicker than Pampers, so you use fewer per change.
Compared to other “natural” brands like WaterWipes or Babyganics, Honest delivers a better value in bulk. WaterWipes are basically water and a drop of fruit extract—they’re thin and dry out quickly. Honest gives you a thicker sheet that holds moisture longer, and the 720-count box brings the cost down significantly from the small packs.
If you’re debating between Honest and the cheaper store brand, the trade-off is clear: you pay a little more for peace of mind about what touches your baby’s skin. For most families, that’s worth it, especially during the first six months when diapers are constant.
Who Should Buy
Buy them if you have a baby with sensitive skin, if you’re trying to avoid unnecessary chemicals, or if you change more than a hundred diapers a week and want a wipe that holds up.
Buy them if you value bulk convenience and want to stock a single box that lasts two months or more.
Skip them if you are on a very tight budget and can’t stomach $50 for wipes, even if it works out to a fair per-wipe price. In that case, look at Kirkland Signature wipes or Up & Up—they aren’t as clean but they’re cheap.
Skip them if you prefer thin, almost-dry wipes that feel like cloth. Honest are plush and damp. If you want the opposite, try WaterWipes or a cheap store brand.
FAQ
Is the Honest Company Baby Wipes worth it?
For parents who prioritize clean ingredients and a thick, durable wipe, yes. The per-wipe cost is in line with other premium natural brands, and the 720-count box saves money compared to buying small packs. The trade-off is the upfront price.
Are Honest Company wipes good for sensitive skin?
Yes. They are hypoallergenic, dermatologist tested, and free of alcohol, parabens, and fragrances. Most babies with mild sensitivity do well with them. If your child has eczema, check with your doctor, but these are a safer bet than drugstore wipes.
How do Honest Company wipes compare to Pampers baby wipes?
Honest wipes are thicker, have fewer synthetic preservatives, and are plant-based. Pampers wipes are cheaper per wipe, but they rely on chemical preservatives and can feel thinner. The Honest Company vs Pampers baby wipes decision comes down to whether you value natural ingredients over pennies.
What are the ingredients in Honest Company baby wipes?
Water, glycerin, aloe leaf extract, chamomile extract, coconut-derived cleansing agents, and a few natural preservatives. No alcohol, parabens, phthalates, chlorine, or synthetic fragrances. You can find the full list on the product page, but it’s about as simple as a wipe can get.
How long does the 720-count box last?
For a newborn who goes through 10–12 diapers a day, the 720-count wipes last roughly two months. For an older infant using 6–8 wipes per change, it could be closer to three months. It depends on your technique, but the bulk pack is designed to cover the first few months of life.
Do Honest Company wipes have a scent?
The standard wipes have a very mild, clean scent from plant extracts. It’s not perfumey. The “fragrance-free” version (also available in bulk) has no added scent at all. If you’re sensitive to smells, the unscented option is the way to go.
Final Verdict
The Honest Company baby wipes review ends with a familiar conclusion: they are a premium product that earns its reputation. You get a thick, gentle wipe that handles the messiest diapers without irritation, and the 720-count bundle makes the cost per wipe reasonable. The catch is the sticker shock—$50 feels high until you realize you’re buying two months of supply. If your baby’s skin tolerates them (and it probably will), you’ll stick with them.
One thing to keep in mind: these wipes are not the cheapest, and they’re not the thinnest. They are the most balanced choice for someone who wants natural ingredients without sacrificing performance. Buy the 720-count on a diaper subscription cycle or when they go on sale, and you’ll be set.
Honest Company Baby Wipes vs the Competition in 2026
If you’re shopping for baby wipes in 2026, you’ve probably noticed the shelf is crowded with promises — gentle, strong, plant-based, budget-friendly. The Honest Company 720-count box sits near the premium end, but that doesn’t automatically make it the best choice for your diaper bag. This Honest Company baby wipes review compares it against four real alternatives to help you decide whether the price is justified, or if a cheaper or differently-formulated option makes more sense for your specific situation.
Unbleached, plant-based, no fragrance, no alcohol; certified biodegradable
Smaller wipe size (7.1” x 6.3” vs typical 8” x 6”), sometimes dries out quickly after opening
Eco-conscious families who prioritize sustainability over wipe size and moisture longevity
Huggies Natural Care Baby Wipes (720 ct)
Budget-mid ($26–$30)
99% water, very affordable, good moisture level out of the pack
Wipe is flimsy and can stick together in the dispenser; pop-top lid is cheap and cracks over time
Large families or daycare providers who need a reliable, budget-friendly wipe with a short ingredient list
Honest Company vs Pampers baby wipes — the fragrance and thickness divide
The big question in an Honest Company vs Pampers baby wipes comparison is whether you actually want a scented wipe. Pampers Sensitive adds a light fragrance — most babies tolerate it fine, but if you’ve got a newborn or a kid with reactive skin, that synthetic scent can cause redness around the diaper area. Honest wipes keep it plant-based and unscented, relying on aloe and vitamin E instead. The difference in feel is also noticeable. Pampers wipes are soft but thinner; they tend to fold and slide off your hand when you’re trying to clean a blowout. Honest wipes are noticeably thicker and have a texture that holds onto mess rather than smearing it. That extra substance comes at a price — about $0.07 per wipe for Honest vs $0.04 for Pampers. If your baby’s skin is tough and you’re changing diapers every two hours, Pampers is a solid alternative. For babies with sensitive skin, the extra cost of Honest may save you a tube of diaper cream later.
Honest Company Baby Wipes vs WaterWipes — when “ingredients only” still matters
WaterWipes are the gold standard for the “best baby wipes for sensitive skin” search, because they contain practically nothing: water and a tiny pinch of grapefruit seed extract. Honest wipes are also gentle, but they do add aloe, vitamin E, and coconut-based cleansers — none of those are harsh, but every additive is a potential allergen for the most delicate babies. Where Honest wins is usability. WaterWipes are notoriously thin and tear easily, especially when you’re wrestling a squirming infant. The Honest 720 count wipes come in a sturdy pop-top box (Pattern Play print is cute, but the real value is the lid that snaps shut), and each wipe pulls out cleanly without a chain. If your baby has diagnosed eczema or you’re a first-time parent terrified of chemical exposure, WaterWipes are worth the frustration. Everyone else will prefer the build quality of Honest wipes — they’re simply less annoying to use during a 3 a.m. diaper change.
The “are Honest Company wipes worth it” calculation vs Seventh Generation and Huggies
Seventh Generation’s Free & Clear wipes match Honest on ingredient transparency — both are plant-based, fragrance-free, and avoid chlorine bleaching. But Seventh Generation cuts corners on size. Their wipes are about an inch shorter, which means you’ll use two per change instead of one on a messy cleanup. Over a 720-count cycle, that cost advantage ($0.05 vs $0.07 per wipe) evaporates fast. Huggies Natural Care is the budget champion, but the flimsy wipe material and a pop-top lid that breaks after three weeks make it a pain to keep around. So are Honest Company wipes worth it? Yes, if you value thickness and a reliable dispenser enough to pay a small premium. If you’re working with a tight diaper budget and your baby’s skin isn’t finicky, grab the Huggies and buy a heavy-duty wipe warmer to make up for the cheap lid.
Who should buy Honest, and who should pick a different wipe
Choose the Honest Company 720-count wipes if you want one box that balances ingredient safety with real-world durability — the sort of wipe that doesn’t disintegrate mid-scoop and that you can grab without checking if the lid popped open. It’s not the cheapest, but the build quality and formulation justify the cost for most families. If your baby has severe eczema or you need the absolute simplest ingredient list, go with WaterWipes — just accept you’ll lose a few wipes to tearing. If you’re changing five kids across two daycare rooms, Huggies Natural Care will save you enough money each month to justify the occasional flimsy pull. The Honest Company baby wipes review really comes down to this: they’re the most predictable wipe in the premium tier, and for most parents, that consistency is worth the sticker price.
Ready to decide on the Honest Company Baby Wipes?
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