Combines high-performance blending, automated programs, and a generous pitcher capacity in a package that outperforms many competitors at its price.
Price Position vs Similar
$99.99
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At about $99.99, this high‑power Ninja sits noticeably below premium performance blenders (Vitamix/Blendtec) and beneath the usual mid‑range for serious countertop blenders, placing it closer to budget‑friendly high‑power alternatives.
Usability
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Very easy to use—simple 3-function controls and Auto IQ plus a strong 4.7-star user rating indicate intuitive operation, though the large 72‑oz pitcher can be somewhat bulky to handle.
Overview — A powerhouse blender that plays well with a crowd
If your kitchen needs a blender that bridges the gap between everyday smoothies and weekend frozen cocktails, the Ninja BN701 Professional Plus Blender is built for that job. Marketed as a high-performance countertop blender, it brings a 1400 peak watt motor, three Auto-IQ functions for smoothies, frozen drinks & ice cream, and a roomy 72‑ounce total crushing pitcher. Priced around $99.99 and carrying a strong 4.7/5 customer rating, this model aims at families, entertainers, and home chefs who want near-commercial power without a pro price tag.
Key Features & Highlights
1400 Peak Watts — plenty of burst power for crushing ice, frozen fruit and tough ingredients.
Auto IQ Technology — three programmed functions simplify common tasks: smoothies, frozen drinks and ice cream.
72‑oz Total Crushing Pitcher — large capacity to make multiple servings in one go; good for families or parties.
Professional Plus Design — dark grey finish and a sturdy base intended to feel at-home on most counters.
Dedicated lid and pitcher design — molded for pouring, measuring, and keeping splashes under control during heavy blends.
Value positioning — powerful specs at a mid-range price point that undercuts many premium blenders.
A Nice Fit for You If…
You batch-make smoothies or shakes for a family and need a large pitcher that handles multiple servings.
You like frozen cocktails or homemade ice cream and want a blender with preset functions to simplify the process.
You want strong ice-crushing ability without stepping up to a $300+ blender.
You appreciate a sturdy, pro-looking appliance that complements a modern kitchen color palette (dark grey).
You throw small gatherings and need a reliable workhorse that can handle frequent use.
You prefer the convenience of program presets rather than fussing with manual pulse/speed controls.
Where This Blender Really Shines (Practical Use Cases)
Expect the Ninja BN701 to be useful in several everyday scenarios:
Morning smoothies for two or three — toss in frozen fruit, greens, protein powder, and ice; the 72‑oz pitcher makes multiple servings without crowding.
Post-workout shakes — quick, consistent blends that minimize lingering chunks.
Frozen cocktails for a small party — the ice-crushing power and the frozen-drinks preset cut down prep time.
Simple at-home ice cream — the ice cream program gives a path to soft-serve style treats using frozen ingredients.
Meal prep or blended soups — the volume and power make large-batch pureeing straightforward before reheating.
Experience & Feedback — What living with the BN701 feels like
In daily use, the BN701 reads like a serious countertop appliance. The base should feel solid on the counter — not lightweight or flimsy — and the 72‑ounce pitcher gives a pleasant heft when filled. Expect a robust vibration and noticeable sound when crushing ice or spinning at full power; a 1400 peak watt motor normally produces a loud, energetic blend that clears ingredients quickly but isn’t whisper-quiet.
Setup is simple conceptually: seat the pitcher on the base, add ingredients, secure the lid and choose a program. The Auto IQ presets mean you don’t have to babysit blends; in practice you’ll notice consistent textures from smoothies and frozen drinks when the programmed cycles complete. The lid and pitcher design are aimed at minimizing splatter during high-speed cycles.
Cleaning is generally straightforward because the main components are removable — the pitcher, lid and blade assembly separate from the motor base. The pitcher’s size is great for batch work but can be bulky to rinse and store in cabinets; expect it to take up noticeable vertical space. Durability cues include thick glass or heavy-duty plastic pitcher construction and aggressive stainless blades (common in this category) designed for long-term ice crushing. As with most powerful blenders, expect some micro-friction points like gasket seating at the lid and careful alignment of the pitcher on the base to avoid leaks or mis-seats.
Most owners report high satisfaction with blending results and power-to-price value. Common feedback suggests the unit is loud but effective, with easy-to-use presets that reduce guesswork.
Large Capacity: 72‑oz pitcher handles batches for families and entertaining.
Auto IQ Convenience: presets make smoothies and frozen drinks nearly foolproof.
Great Value: professional-level specs at a mid-market price point (~$99.99).
Attractive Design: dark grey finish looks modern and blends into many kitchens.
Bulky Footprint: large pitcher and tall profile require counter/storage space.
Louder Operation: expect noticeable noise at high speeds — typical for high-power blenders.
Cleaning Caveat: big pitcher is easy to rinse but can feel cumbersome to maneuver and store.
Comparative Advantages
Compared with many entry-level blenders, the BN701 stands out by combining a high peak wattage motor with a very large pitcher and Auto IQ presets. Against premium blenders that cost several times more, this model offers similar ice-crushing capability at a fraction of the price, making it a compelling mid-range alternative for users who want power without the premium price tag. Its 72‑oz capacity is larger than many personal or compact blenders, so it serves better when multiple servings are needed.
Audience Fit — Who Should Buy (and Who Should Look Elsewhere)
Best for:
Families and entertainers who routinely make multiple servings.
Home bartenders and dessert-makers who want reliable ice-crushing and frozen-drink presets.
Buyers seeking strong blending performance at a mid-range price.
Probably skip it if:
You need a whisper-quiet blender for apartment living — it’s loud under heavy loads.
Counter or cabinet space is severely limited — the 72‑oz pitcher is bulky.
You require commercial certification or ultra-precise variable speed control for professional use.
FAQs
How powerful is this blender?
The Ninja BN701 uses a 1400 peak watt motor, designed to provide strong bursts of power good for crushing ice and blending frozen ingredients.
Can it make ice cream and frozen drinks?
Yes — the product includes three Auto IQ functions specifically listed for smoothies, frozen drinks and ice cream.
How much can I make at once?
The blender comes with a 72‑ounce total crushing pitcher, suitable for multiple servings or large batch recipes.
What color and finish does it have?
It is offered in a dark grey finish that suits modern kitchen décors.
How does the Auto IQ feature help?
Auto IQ provides pre-programmed blending cycles so common blends (like smoothies or frozen drinks) run with minimal input—useful if you prefer set-and-forget convenience.
How much does it cost and how is it rated?
At the time of writing, the listed price is about $99.99 and it carries an average customer rating of roughly 4.7 out of 5 stars.
Final Verdict
The Ninja BN701 Professional Plus Blender is a compelling buy for anyone who wants serious blending power, large capacity and automated convenience without stepping up to a high-end price. Expect loud but efficient performance, easy one-touch programs for smoothies and frozen treats, and a pitcher that’s ideal for families and small gatherings. If you need a durable, high-power blender that balances performance and affordability, this model checks most of the boxes — just be mindful of its size and noise level before committing.
How It Stacks Up
The Ninja BN701 (1400 peak watts, Auto-IQ, 72‑oz pitcher) positions itself as a value-packed midrange blender — powerful enough for large-batch smoothies, frozen drinks and ice crushing while undercutting true high‑end machines. With a 4.7‑star average and a list price of $99.99, it’s a strong choice when you want volume and crushing power without a premium price tag.
Vitamix 5200 — Premium: commercial-grade motor, variable speed and tamper for thick blends; built for longevity and hot soups. Downsides: substantially pricier and larger. If you prioritize pro-level durability and full manual control, Vitamix is the step up.
Blendtec Classic / Total Blender — Premium: extremely powerful motor with preprogrammed cycles and blunt safety blades that handle tough ingredients and nut butters. Downsides: higher cost and a different blade/jar feel. In practice it’s ideal for heavy, frequent use and multi‑tasking beyond smoothies.
KitchenAid K400 — Mid: stylish, capable blender with smooth controls and reliable performance for smoothies and ice. Slightly pricier than the Ninja BN701 and typically smaller pitcher capacity. Good choice if you want a balance of looks and everyday performance.
NutriBullet Pro 900 — Budget / Personal: compact, very affordable and excellent for single‑serve smoothies and quick prep. Downsides: not designed for large batches, heavy ice crushing or chunky blends. Most buyers report it’s great for solo users or tight counters.
Who should buy the Ninja BN701: choose it if you want strong ice‑crushing power, a roomy 72‑oz pitcher for parties or meal prep, and solid automated programs at an accessible price. Consider an alternative if you need long‑term pro durability and full manual control (Vitamix/Blendtec), prefer a more compact/single‑serve setup (NutriBullet), or value a sleeker design and slightly different feature set (KitchenAid).
